53% of visitors will abandon your website if it takes more than 3 seconds to load.
Yes, you heard it right. More than half of your website traffic will switch to another tab if it takes more than 3 seconds to load..
That is a huge loss of traffic and possible revenue. Google also ranks those webpages higher that loads under 3 seconds.
But making your page load in a mere 2-3 seconds is a huge challenge right? Not at all. Following below hacks will increase your web page load time and save you possible customers and help increase in search engine rankings. Reducing page load time will also help to increase your conversion rates
Analyze your current page load time speed:
The first step would be to analyze if slow page load time issue exists.
As easy way would be to open incognito chrome window and open the required page. Incognito Window is necessary so your browser does not use already cached assets of your webpage and show it under 7 seconds, making you think your website is quick, when in reality, it’s a nightmarish 25sec to load.
A better more analytical way to check page speed load time would be GTMetrix. It’s a free web tool that analyzes your given web page speed and gives you a score, Plus actionable feedback on what files are taking too long to load.
We also offer free evaluation of your website page load time, Where our experts dive into your website and give you a comprehensive report, in case you want to avoid the hassle.
Once you’ve analyzed your page load speed, its time to take the action.
Optimize images and Files
This is pretty straight forward. Images and files take time to load and are one of the main reasons for increased page load time.
If you have a WordPress website I recommend Smush Image Compression plugin. It will compress all the new uploaded images automatically and will give you option to compress old images as well, just with a single click.
If you are not on WordPress or don’t want to use a new plugin, you can manually compress images on Tiny PNG website. Though it has a limit of 20 images per go, which can easily be avoided by refreshing the web page.
If someone visits your website, some of your web page assets are temporarily stored on users hard drive. This is called caching. Enabling cache will help load website faster for the user if he visits next time, increasing his user experience and page load speed.
Also if you have a WordPress website, you can use WP Fastest Cache plugin. They describe their own plugin as:
“This plugin creates static html files from your dynamic WordPress blog.
When a page is rendered, php and mysql are used. Therefore, system needs RAM and CPU.
If many visitors come to a site, system uses lots of RAM and CPU so page is rendered so slowly. In this case, you need a cache system not to render page again and again. Cache system generates a static html file and saves. Other users reach to static html page.”
And they are right. Installing and enabling WP Fastest Cache does improve page load time.
Decrease HTTP requests and Redirects
HTTP requests are basically requests sent by visitor to trace your websites unique ip adress and download your website assets for display.
More HTTP requests mean more time to load all the requested assets, hence slow speed.
What you need to do is eliminate any un-necessary HTTP requests your website is making.
You can trace time taking HTTP requests on GTMetrix as well.
Enabling plugins like WP Fastest Cache also help reducing these un-necessary requests
Redirects are also one of the culprits of slow page loading time. Redirects are mostly used when some extra services are used from other servers like tracking URLs, chat modules, google fonts e.t.c Have a look at all the re-directs with your developer and try to eliminate unnecessary ones.
If you have a WordPress website, you can use WP Rocket plugin for this purpose. What is does is combine these files together to stop extra HTTP calls, Remove all white spaces, comments, unnecessary characters. This helps increase page load time.
Get good hosting
What good it would do if you follow all above mentioned tips and tricks and reduce page load time by a margin, but host it on a server that is slow? All of your efforts will go to waste if a cheap shared server is where your website is hosted. As the name suggests, shared hosting means you share RAM, CPU with other websites. Shared hosting is only recommended if you have low website traffic.
Keep getting better and better server with increase in visitors. Most ideal would be a dedicated server for your website only. But that is only needed when you have a very high number of visitors.
I recommend Site Ground. Not only the servers are fast, but their support system is also quite good and you get 24-hour support people talking to you whenever needed.
Following above-mentioned hacks will surely help you reduce your page load time. Not only will it help you keep the visitor’s attention, but also you will get help in google ranking, resulting in higher conversion rate.
If you want to know more about good conversion rates, be sure to click on this link
We are also offering a no-obligation, No questions asked free website audit. Our experts will dig deep into your website and share useful stats and actionable items with you for free.